Leaders that can transform businesses are critical in todays environment, but unfortunately they are very rare. Truly Great Leaders are the ones we remember, that stand out above all others, that take corporations through boom and recession with equal ability to return excellent results to shareholders.

Today, shareholders are frustrated, and losing confidence in the markets, because they just cannot trust the forecasts from Corporations any longer. When the results are delivered, they are often clouded in ‘baffle bubbles’  - the slick PR woven artfully around very ordinary results.

An average shareholder confused by the true impact on results, and their EPS, of one time restructuring costs, buy outs, mergers, and complex results that are presented artfully as a positive result. What they do understand, is that somehow it does not mean any more money in their dividend account. Smaller investors lack confidence and, not surprisingly, are reluctant to help the markets bounce back.

Analysts are often struggling to provide definitive guidance to the investors, based on leadership changes.  What does yet another CEO shuffle mean to the outlook for major corporations? Large corporations remove one name, and simply replace with another, often with similar backgrounds and education, but few of them have a track record that demonstrates the hallmarks of transformational leadership.

Terrie Anderson, Author of The Little Red Success Book, has launched a simple new curriculum for Leadership Training intended for CEOs who want to make a difference, and aspiring CEOs. It is highly recommended in a short form for Board Members and Analysts.

Anderson says ‘Corporate results will continue to be mediocre at best, unless transformational leaders are trained, and recruited. Leaders capable of challenging the establishment by removing cultural blocks and truly embracing the potential of their most expensive asset – the human resources.’

‘Leadership is the most critical element in the performance of any company, it greatly exceeds contribution from product, advertising and marketing’ Anderson says, ‘Leadership that maximizes the use of its people will achieve consistently excellent results in both good times and bad’ She went on to say that her studies have shown that outstanding leadership is undervalued and the impact of average leadership is grossly misunderstood.

Anderson believes many US corporations are getting at best 60% productivity from their senior executives. ‘They are working long hours, but much of this is spent playing defence games that have pervaded the corporate arena in the past few decades.’ Anderson believes that productivity throughout many large organizations is severely hampered with issues like blame cultures that focus on who did it, rather than how to fix it, unnecessary reporting demanded but not read, and internal powerpoint that has gone truly viral!

‘The big issue’ Anderson said ‘is poor utilization of the human resource, that results now in constant redundancy cycles instead of market aggression, even in leading organizations.’

The Essence of Truly Great Leadership is a new, refreshing and simple look at the core elements of what makes some leaders consistently outstanding. It was developed from the results of a long term study of the results of organizations who have leadership excellence, versus those who do not.

‘Boardrooms that recruit high profile talking heads instead of true leadership, then expect these people to advise them on the functionality of the organization and what companies they should synergistically merge with, are fooling themselves that they have what it takes to responsibly manage shareholder funds’ says Anderson.

The Essence of Truly Great Leadership outlines the 12 principles of Outstanding Leaders, and therefore should become the hallmarks sought when recruiting new CEOs, or analyzing the appointments already made. It is offered both in house or online with mentoring support.

Terrie Anderson has spent more than 20 years studying, speaking and writing in the area of human potential, whilst enjoying a successful corporate career since 1970. Recently, Anderson made the decision to focus full time in the area of human development, specializing in Transformational Leadership, and using the internet as the core delivery medium.

More information about Transformational Leadership can be found at http://www.terrieanderson.com

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Immediate Release

For more information please contact Terrie Anderson at terrie.anderson@easyonlineportals.com